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Unveil your dream dress for less.

May Madness sale: coming soon
May Madness sale: coming soon
May Madness sale: coming soon
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New Arrival

Serenity – size 10

  • Was £1500
  • Now only £950

Modern Strapless Princess Ballgown Wedding Dress with Detachable Bow

For the modern yet timeless bride, Style 7757 by Stella York combines the aesthetics of whimsical fairy tale romance and contemporary designer fashion. This stunning strapless ballgown features a pearl-accented neckline that wraps into a sleek straight-across bodice. Contoured seams accentuate the figure before meeting a detachable oversized bow detail and a gown-length row of timeless fabric-covered buttons. The pleated waist defines the princess silhouette and unfolds into a voluminous ballgown skirt in luxurious grand satin, forming the sleek finishing touch to this fashion-forward wedding dress

Dress measurements

  • Bust: 36.5"
  • Waist: 2"
  • Hips: 39.5"
  • This dress is a size :
  • Bust: 36.5"
  • Waist: 2"
  • Hips: 39.5"
To find your measurements:
It is generally better to ask someone to assist measure you rather than trying to do this yourself.

To measure your BUST: You need to measure with a bra on and around the fullest part of your bust. Tape measure should be held firmly but not pulled tightly and you should be able to place a finger under the tape measure with ease.
To measure your WAIST: Stand in front of a mirror and measure all the way around. This must be on the smallest part of your waist where it's the narrowest.
To Measure your HIPS: Find the widest part of your hips and measure all the around, ensuring you go around the lower part of your bottom.

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Please note that only one of each dress is available (unless listed otherwise). Once this discounted wedding dress is sold, it is no longer available, so if you love it, then don’t miss out on your dream wedding dress at this discounted price! Our designer wedding dress outlet has a collection of beautiful, ready-to-buy, designer off-the-peg wedding dresses, available in our beautiful Birmingham bridal boutique, by appointment only, so book now!

Other dresses available in this size:

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Book your appointment online now for your personal bridal styling experience in our Sutton Coldfield bridal boutique.

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297 Lichfield Rd, Mere Green,
Sutton Coldfield, B74 4BZ
Telephone: 0121 820 8232

Mon: By Appointment only
Tue:10am-5pm
Wed: Closed
Thu:10am – 5pm
Fri:10am – 5pm
Sat:9am – 6pm
Sun: Closed

by appointment only

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Design by Michelle Freer Studio

Follow this guide to find your measurements:

How to measure YOUR BUST

  • It is recommended for someone to help you or ask someone to measure you rather than trying to do this yourself. You need to measure with a bra on and around the fullest part of your bust. Tape measure should be held firmly but not pulled tightly and you should be able to place a finger under the tape measure with ease.

How to measure YOUR WAIST

  • Stand in front of a mirror and measure all the way around. This must be on the smallest part of your waist where it’s the narrowest.

How to Measure YOUR HIPS

  • Find the widest part of your hips and measure all the around, ensuring you go around the lower part of your bottom.