Unveil your dream dress for less.

New Arrival

Aurora size 16/18

Romantic, timeless and designed to make a breath taking entrance, Aurora by Dama Couture is a dreamy princess-style wedding dress that captures the magic of a modern fairytale. Featuring a beautifully detailed lace corset bodice with a flattering off-the-shoulder neckline, this elegant A-line gown flows into a soft, full tulle skirt that creates effortless movement and a truly ethereal silhouette. Delicate floral lace detailing blends seamlessly into the skirt, while the classic design offers the perfect balance of sophistication and romance. Ideal for brides dreaming of a graceful, unforgettable bridal look, Aurora is available now in sample size 18 at an exceptional outlet price

Dress measurements

To find your measurements:
It is generally better to ask someone to assist measure you rather than trying to do this yourself.

To measure your BUST: You need to measure with a bra on and around the fullest part of your bust. Tape measure should be held firmly but not pulled tightly and you should be able to place a finger under the tape measure with ease.
To measure your WAIST: Stand in front of a mirror and measure all the way around. This must be on the smallest part of your waist where it's the narrowest.
To Measure your HIPS: Find the widest part of your hips and measure all the around, ensuring you go around the lower part of your bottom.

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Please note that only one of each dress is available (unless listed otherwise). Once this discounted wedding dress is sold, it is no longer available, so if you love it, then don’t miss out on your dream wedding dress at this discounted price! Our designer wedding dress outlet has a collection of beautiful, ready-to-buy, designer off-the-peg wedding dresses, available in our beautiful Birmingham bridal boutique, by appointment only, so book now!

Follow this guide to find your measurements:

How to measure YOUR BUST

  • It is recommended for someone to help you or ask someone to measure you rather than trying to do this yourself. You need to measure with a bra on and around the fullest part of your bust. Tape measure should be held firmly but not pulled tightly and you should be able to place a finger under the tape measure with ease.

How to measure YOUR WAIST

  • Stand in front of a mirror and measure all the way around. This must be on the smallest part of your waist where it’s the narrowest.

How to Measure YOUR HIPS

  • Find the widest part of your hips and measure all the around, ensuring you go around the lower part of your bottom.

Spend & Save Sale

• SALE • SALE • SALE • SALE • SALE •

Get up to £100 extra off all dresses:
Spend £450-£749 extra £50 off
Spend £750-£949 extra £75 off
Spend £950+ extra £100 off

Begins 1st September 2025. Excludes mini dresses, accessories and dresses need to be paid in full at the time of purchase.
 
Appointments are limited so book your appointment now!